© 2019 Roxanne Haeun Kim All Rights Reserved

The Challenge

The app LINE PLAY is a social networking app using avatars from all around the world.

From a design perspective, there are various challenges such as the aspects of communication, entertainment, and promotion.

 

LINE - LINE PLAY Your Avatar World

 

The company Line Play has been established in 2011. I participated an Internship Program at Naver, the most famous search portal service in Korea. After finishing my internship, I was recommended by a former boss to establish this mobile game company Line Play. We started as a start-up with 10 people including strategic planners, developers and designers, but, after the launch of several highly successful applications, it has grown to over 200 people.

 

During my time at the company, I was their senior designer. Line Play functions mainly as a social networking application, and my main responsibility was to prototype the user interface design. I also created graphic design including icons, promotional banners and pop-ups. In my role, I was responsible for bridging the design and programming components of the application’s functions. I worked with both designers and programmers to optimize ease of use of the design interface, while maintaining flexibility and high-quality visuals. Because of the constant collaboration with programmers and designers, I have fine-tuned my ability not only to communicate with others but to merge elements of technology and design.

 

Visit the website or Download on the App Store/ Google Play.

 

1. Communication

Friends, chatting, and diary can be included the communication category.  The diary project was the most contribution I’ve done. We provide the diary that not only helps people to record their precious memory but also encourages ongoing communication between friends by writing on the guest book or giving emotional stickers. Furthermore, the diary has a variety of theme, so users can feel more attached. Recently, we more focus on usability and convenience of it such as two view types and the guest book. In addition, I designed the list of friends and supported developers for improvement of friends’ list.

 
 

Diary

 

Main pages

 

 
 

New Entry / Photo / Share

 

 
 

Photo by using the app 'aillis'

 

 
 

Creating a image with my avatar 

 

 
 

Settings

 

 
 

Friends

 

Friends list / Search

 

 
 

Add official friends / Add suggested friends / Friends invite

 

2. Entertainment

There are several entertainment such as games and event. Among them, I was dedicated to the avatar contest held every month. Every time the number of participants steadily increases, and the average participants were more than 60,000. Consequently, the sales of the fashion shop were up 40 percent more than the same period of the passed week. In addition, through the daily bonus event,  DAU(Daily Active Users) is increased.

 
 

Avatar Contest

 

 

 
 

Daily Bonus

 

 

 
 

Lucky Spin Event

 

 

3. Promotional

By collaborating with other companies such as Disney and Sanrio, promote the app try to increase revenue.

 
 

DISNEY   X  LINE PLAY

Open event popup and Rich message

 

 
 

LAWSON Store  X  LINE PLAY

Mobile Coupon and In-store promotion

 

 
 

EXO Next Door  X  LINE PLAY

When the drama 'EXO Next Door' is on air on iQiyi, promote the app both
mobile and web using 'Brown Next Door' parody of the drama

 

 
 

POPUPS

 

 
 

OFFLINE BANNERS

 

 

To-fu collabration wallpaper (400cm x 250cm)

To-fu collabration FRP Banner (22.5cm x 15.2cm)

@ TAIPEI  TOY  FESTIVAL 2015

 

 
 

Thailand Game Festival 2015 LINE PLAY Stand Banner (100cm x 250cm)

 

 
 

In-store poster with Show by Rock (50cm x 70cm)