The Challenge
The app LINE PLAY is a social networking app using avatars from all around the world.
From a design perspective, there are various challenges such as the aspects of communication, entertainment, and promotion.
1. Communication
LINE PLAY
The company Line Play has been established in 2011. We started as a start-up with 10 people including strategic planners, developers and designers, and now more than 160 people are working together.
The first year, until the app was launched, I research and designed UI mock-up. A lot of trials and experimentations had done from the format or implementation to the style of the application. After the app was rolled out successfully, we embark on improvement through the update regularly.
Visit the website or Download on the App Store/ Google Play.
Work
Friends, chatting, and diary can be included the communication category. The diary project was the most contribution I’ve done. We provide the diary that not only helps people to record their precious memory but also encourages ongoing communication between friends by writing on the guest book or giving emotional stickers. Furthermore, the diary has a variety of theme, so users can feel more attached. Recently, we more focus on usability and convenience of it such as two view types and the guest book. In addition, I designed the list of friends and supported developers for improvement of friends’ list.
New Entry / Photo / Share
Photo by using the app 'aillis'
There are several entertainment such as games and event. Among them, I was dedicated to the avatar contest held every month. Every time the number of participants steadily increases, and the average participants were more than 60,000. Consequently, the sales of the fashion shop were up 40 percent more than the same period of the passed week. In addition, through the daily bonus event, DAU(Daily Active Users) is increased.
Diary
Main pages
Creating a image with my avatar
Settings
Friends
Friends list / Search
Add official friends / Add suggested friends / Friends invite
2. Entertainment
Avatar Contest
Daily Bonus
DISNEY X LINE PLAY
Open event popup and Rich message
3. Promotional
By collaborating with other companies such as Disney and Sanrio, promote the app try to increase revenue.
LAWSON Store X LINE PLAY
Mobile Coupon and In-store promotion
EXO Next Door X LINE PLAY
When the drama 'EXO Next Door' is on air on iQiyi, promote the app both
mobile and web using 'Brown Next Door' parody of the drama
Lucky Spin Event
POPUPS
OFFLINE BANNERS
To-fu collabration wallpaper (400cm x 250cm)
To-fu collabration FRP Banner (22.5cm x 15.2cm)
@ TAIPEI TOY FESTIVAL 2015
Thailand Game Festival 2015 LINE PLAY Stand Banner (100cm x 250cm)
In-store poster with Show by Rock (50cm x 70cm)
