© 2019 Roxanne Haeun Kim All Rights Reserved

The Challenge

The app LINE PLAY is a social networking app using avatars from all around the world.

From a design perspective, there are various challenges such as the aspects of communication, entertainment, and promotion.

 

1. Communication

 

LINE PLAY

 

The company Line Play has been established in 2011. We started as a start-up with 10 people including strategic planners, developers and designers, and now more than 160 people are working together.

The first year, until the app was launched, I research and designed UI mock-up. A lot of trials and experimentations had done from the format or implementation to the style of the application. After the app was rolled out successfully, we embark on improvement through the update regularly.

 

Visit the website or Download on the App Store/ Google Play.

 

Work

 

Friends, chatting, and diary can be included the communication category.  The diary project was the most contribution I’ve done. We provide the diary that not only helps people to record their precious memory but also encourages ongoing communication between friends by writing on the guest book or giving emotional stickers. Furthermore, the diary has a variety of theme, so users can feel more attached. Recently, we more focus on usability and convenience of it such as two view types and the guest book. In addition, I designed the list of friends and supported developers for improvement of friends’ list.

 
 

New Entry / Photo / Share

 

 
 

Photo by using the app 'aillis'

 

 

There are several entertainment such as games and event. Among them, I was dedicated to the avatar contest held every month. Every time the number of participants steadily increases, and the average participants were more than 60,000. Consequently, the sales of the fashion shop were up 40 percent more than the same period of the passed week. In addition, through the daily bonus event,  DAU(Daily Active Users) is increased.

 
 

Diary

 

Main pages

 

 
 

Creating a image with my avatar 

 

 
 

Settings

 

 
 

Friends

 

Friends list / Search

 

 
 

Add official friends / Add suggested friends / Friends invite

 

2. Entertainment

 

 
 

Avatar Contest

 

 

 
 

Daily Bonus

 

 

 
 

DISNEY   X  LINE PLAY

Open event popup and Rich message

 

3. Promotional

 

By collaborating with other companies such as Disney and Sanrio, promote the app try to increase revenue.

 
 

LAWSON Store  X  LINE PLAY

Mobile Coupon and In-store promotion

 

 
 

EXO Next Door  X  LINE PLAY

When the drama 'EXO Next Door' is on air on iQiyi, promote the app both
mobile and web using 'Brown Next Door' parody of the drama

 

 
 

Lucky Spin Event

 

 

 
 

POPUPS

 

 
 

OFFLINE BANNERS

 

 

To-fu collabration wallpaper (400cm x 250cm)

To-fu collabration FRP Banner (22.5cm x 15.2cm)

@ TAIPEI  TOY  FESTIVAL 2015

 

 
 

Thailand Game Festival 2015 LINE PLAY Stand Banner (100cm x 250cm)

 

 
 

In-store poster with Show by Rock (50cm x 70cm)